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Wednesday 09 July, 2008
THE BRAND
DIDA: world champion, creator of mode(fashion) and actor
Kobey and Dida:
First French Thai world champion of Boxing in 21 years and Kick Boxing, 11 world titles from 1991 till 1998 Dida-.
Dida will be the first young person stemming from the immigration to embody a leading part in the cinema in the film Chok-Dee.
First French champion stemming from districts to create his brand
From theParisian suburb to Hollywood …
Dida is very young when he arrives in France. He increases with for only family his grandmother, in a town in Parisian suburb.
At the age of 18, he leaves for training camps in Thailand. He becomes Thai World champion of boxing in 21 years.
From boxing ring to movie, with Chok-Dee, a full-length film, Dida, the main actor of which he is beside Bernard Giraudeau. This full-length film redraws the outstanding life of this champion of exception.
Chok Dee was sold in 125 countries: in United States, in England, in Germany, in Spain, in China.
A brand who gets exported
KOBEY, brand of clothes which dresses combatants and actors of the film Chok-Dee.
As Dida, KOBEY became a legend in Asia. Clothes are very appreciated by the high-level sportsmen and the stars of the show business for their big quality and their flexibility.
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